No added colours, the monkey says. True, but what about the flavourings (unspecified), sugar, calcium carbonate, salt, glucose-fructose syrup… listed in the cereal’s ingredients? Coco Pops have one of the highest sugar levels of all breakfast cereals: they’re over one third sugar. The monkey’s misdirecting message only adds to a profusion of confusing messages about what’s in breakfast cereals.
