Supermarkets are mixing cheaper imported beef with British, says the National Beef Association. Taking advantage of reduced prices for beef from the Republic of Ireland, several retailers are now mixing imported beef with British beef to avoid increasing prices for home-produced beef.
Only Morrisons, Waitrose, Marks & Spencer, Co-op, Budgens sell 100% British. Tesco’s sales of British beef have dropped from 98% to 90% since 2007, while just 60% of ASDA’s beef is British. Anyone wishing to buy British beef should certainly avoid Netto, which imports all its beef. Despite these varied sourcing policies, surprising results emerge from price comparisons.
