The Tracing Paper » food ingredients http://www.tracingpaper.org.uk A piecemeal investigation into the origins of our food Fri, 03 Feb 2012 20:00:00 +0000 en hourly 1 No added colours (don’t mention the flavourings, sugar, calcium carbonate, salt, glucose-fructose syrup…) http://www.tracingpaper.org.uk/2009/05/15/no-added-colours-cereal/ http://www.tracingpaper.org.uk/2009/05/15/no-added-colours-cereal/#comments Fri, 15 May 2009 16:47:25 +0000 Nick Saltmarsh http://www.tracingpaper.org.uk/?p=1446
  • Morsels: surviving Wal-Mart, sugar emissions, food grants, sugar favour, meat truth, Tesco pressure, organic report, croissant origins, potato world, local ASDA
  • Cereal offenders: what’s in your breakfast?
  • Bad colours: which foods still contain them?
    • ]]>     No added colours (but don't mention the flavourings, sugar, Calcium Carbonate, salt, glucose-fructose syrup...)

    No added colours, the monkey says.

    True, but what about the flavourings (unspecified), sugar, calcium carbonate, salt, glucose-fructose syrup… listed in the cereal’s ingredients? According to recent Going Against the Grain report from Which?, Coco Pops have one of the highest sugar levels of all breakfast cereals: they’re over one third sugar by weight (at 34g sugar per 100g).

    The monkey’s misdirecting message only adds to a profusion of confusing messages about what’s in breakfast cereals. The Which? report highlighted the misleading health claims made about many breakfast cereals and the colourful cartoon characters used to market high-sugar cereals to children. Beware misleading monkeys!

    Related posts:

    1. Morsels: surviving Wal-Mart, sugar emissions, food grants, sugar favour, meat truth, Tesco pressure, organic report, croissant origins, potato world, local ASDA
    2. Cereal offenders: what’s in your breakfast?
    3. Bad colours: which foods still contain them?

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