Category Archives: food advertising

We want a supermarket watchdog

By Nick Saltmarsh | Published: May 26, 2009

The National Farmers’ Union and actionaid have joined forces to place a full-page ad in The Times, calling for a supermarket watchdog. The Competition Commission suggested a watchdog as a remedy to problems identified in its investigation of the UK grocery market, a proposal welcomed by farmers and other supermarket suppliers, but starkly opposed by most large retailers.

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No added colours (don’t mention the flavourings, sugar, calcium carbonate, salt, glucose-fructose syrup…)

By Nick Saltmarsh | Published: May 15, 2009

No added colours, the monkey says. True, but what about the flavourings (unspecified), sugar, calcium carbonate, salt, glucose-fructose syrup… listed in the cereal’s ingredients? Coco Pops have one of the highest sugar levels of all breakfast cereals: they’re over one third sugar. The monkey’s misdirecting message only adds to a profusion of confusing messages about what’s in breakfast cereals.

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