The National Farmers’ Union and actionaid have joined forces to place a full-page ad in The Times, calling for a supermarket watchdog. The Competition Commission suggested a watchdog as a remedy to problems identified in its investigation of the UK grocery market, a proposal welcomed by farmers and other supermarket suppliers, but starkly opposed by most large retailers.
No added colours, the monkey says. True, but what about the flavourings (unspecified), sugar, calcium carbonate, salt, glucose-fructose syrup… listed in the cereal’s ingredients? Coco Pops have one of the highest sugar levels of all breakfast cereals: they’re over one third sugar. The monkey’s misdirecting message only adds to a profusion of confusing messages about what’s in breakfast cereals.
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