No added colours, the monkey says.
True, but what about the flavourings (unspecified), sugar, calcium carbonate, salt, glucose-fructose syrup… listed in the cereal’s ingredients? According to recent Going Against the Grain report from Which?, Coco Pops have one of the highest sugar levels of all breakfast cereals: they’re over one third sugar by weight (at 34g sugar per 100g).
The monkey’s misdirecting message only adds to a profusion of confusing messages about what’s in breakfast cereals. The Which? report highlighted the misleading health claims made about many breakfast cereals and the colourful cartoon characters used to market high-sugar cereals to children. Beware misleading monkeys!
One Comment
http://everything2.com/title/vegetable%2520balti
Hello, Mr Saltmarsh, here is a good recipe if you are looking for some vegetarian inspiration – as I was today. I am enjoying your twittering and look forward to learning more from your ‘which’ report references and seasonal instincts – most welcome and informative at this wonderful time of year as I am sure all your readers will agree . Thank you for your recent garden genero city
cordialement
Olive C Canburn